A packaging concept designed to encapsulate the unpackageable: emotions.
Mend is a packaging concept based on packaging the unpackagable. It packages up emotions to learn how each emotion presents in your own body and being able to navigate said emotion in a safe environment, like in therapy. The packaging choices were intentional as it takes into account how the consumer interacts with the product. The concept of unraveling the packaging was done to mimic the intended end result of the usage of Mend as to reveal emotions in ones own body.