Focal Point is a fashion company that focuses on the idea that each piece in your closet should represent who you are as a creative. The bold and irregular shapes and colors throughout the website reflect the company's unique message.

The main elements follow the printmaking method of relief printing as no one print is the exact same to another even if it is created form the same block. The texture and imperfections of the shapes highlights the one of a kind statement that Focal Point promotes with their brand as the method allows for a personalized effect.